In business, a pitch deck is a presentation for investors or potential customers. In the past few years, it has become common practice to create a pitch deck in order to get funding from angel investors or venture capitalists. This article will teach you how not to design your pitch deck so that you don’t risk having it thrown out immediately.
- Too many words.
Investors and potential clients only have a few seconds to look at your pitch deck before they make up their minds about it, so put as much information as you can on the screen to give them enough time to assess your company. Be aware that there isn’t such a thing as too little content, only too much, because it takes more time to find the right information than just looking at a few words.
- No clear purpose statement.
Investors and potential clients want to know what they’re investing in as quickly as possible, so include a short description of your business and its goals underneath the title slide. They don’t need to know every detail of your business, but a clear purpose statement will help them figure out if they’re interested or not.
- Too many logos and examples.
Your logo looks great! And so do those juicy screenshots from that one video game you love so much! Cut down on the flashing lights by using as few illustrations as possible. A good rule of thumb is to only use a picture if it serves a purpose for the viewer by showing them your product in action or explaining a complex topic.
- No contact information.
Before you show off your pitch deck to potential investors, make sure that you include all of your contact information on an extra slide so that they can get in touch with you. Your contact information should include your website URL, phone number, and email address.
- Too much color and creativity.
Investors and potential clients don’t need to know that you think outside the box or that you’re a forward thinker who isn’t afraid of trying new things. They just want to know what you’ve done so far, how much money you need and what they’ll get for their money. If you keep it boring but informative, your pitch deck will be more likely to catch their attention.
Pitch Deck Ideas for Your Business
Creating a pitch deck can be overwhelming, but it’s worth it to have a well-organized and professional presentation to show investors or potential customers. In order to make the process easier, here are five ideas for your pitch presentation that will help you stand out from the competition.
- Start with an executive summary.
Your executive summary should be one or two slides long and include a brief overview of your company, its goals, and what you want the viewer to know about your business. This is your opportunity to hook them in so make sure it’s interesting and persuasive.
- Use clear and concise language.
Investors and potential clients don’t have time to read through a bunch of text, so use bullet points and short sentences whenever you can. Make sure that all of your information is easy to understand and accurate so that they don’t have any reason to toss your pitch deck aside without reading it.
- Keep the design simple.
You want a professional-looking presentation, but not a flashy one. Stick to a basic design with no more than two colors and a simple layout so that your viewers aren’t distracted from the content. They’ll appreciate a short presentation with a clear purpose rather than an overwhelming, overcrowded one.
- Keep it short.
If you have enough information for ten slides, don’t put them all in one presentation deck! A good rule of thumb is to have no more than three slides for each topic so that you don’t lose your viewers’ attention.
- Ask for feedback.
No pitch deck is perfect, so ask your friends or business partners to look it over before you unveil it to the world! They’ll be able to point out any mistakes or confusing aspects of your presentation and help you get rid of them before you show it to someone who could invest in your business.
One great way to make the best pitch decks is to use Venngage — a free infographic maker that offers many pitch deck designs for all entrepreneurs out there. To give you an idea, here are some pitch deck examples from their website!
Eliciting the interest of potential investors, clients or customers is an important part of running a successful business, but coming up with the perfect pitch deck can be difficult. Use these five tips to create an attractive presentation that will capture their attention.